AMS-IX case study: Golden opportunity for growth

Industry:

Connectivity

Challenge:

Proactive partner for massive peering interconnection growth

Solution:

Iron Mountain Data Centers

Value:

• Top-Tier reliability and infrastructure quality with the highest security standards
• Deep and diverse customer ecosystem with a leading market position
• Strategic locations in close proximity to additional ecosystems

Golden opportunity for growth

AMS-IX has been operating at the core of the Internet successfully for over 25 years. It is a non-profit, member-based association and now runs six interconnection platforms around the world: in Amsterdam, the Bay Area, the Caribbean, Chicago, Hong Kong and Mumbai. AMS-IX also helps partners to set up internet exchanges of their own, like in Manama, Bahrein.

The goal of AMS-IX is to interconnect an ecosystem which allows internet end-users to enjoy fast, stable, cost-effective online experiences.With their innovative platforms, cutting-edge technology and dedicated engineers, they deliver high quality interconnection services to a wide range of businesses worldwide. These include internet service providers,mobile operators, content providers, hosting and cloud providers, TV broadcasters, gaming companies and financial enterprises.

Operating across multiple data centers enhances in-built redundancy and makes for a highly reliable, low risk interconnection model which also relies partly on the size of the interconnected ecosystem. In Amsterdam, for instance, AMS-IX connects close to 900 parties and has a peak traffic of over 7 Terabits per second (Tbps), around 1 Tbps of which flows through Iron Mountain AMS-1.

AMS-IX first colocated with Iron Mountain in 2010 in Amsterdam. Security, uptime, extensive customer ecosystems and strategic location near to larger ecosystems were the key driving factors. But the relationship soon went deeper than this.