E-commerce toy brand achieves fast, reliable fulfillment during its busiest season

From September to done

In the highly competitive world of e-commerce, this growing toy retailer faced formidable challenges. A year-over-year (YOY) volume surge left the D2C company scrambling for a higher-quality logistics partner to help navigate its upcoming Q4 retail season. With thousands of orders about to pour in each week, this supplier needed a solution that offered strategically located fulfillment center options and an efficient system for handling the high volumes.

Seeing a fulfillment partner with the space, resources, and ability to onboard quickly, the company began working with Iron Mountain in September 2023. Within two weeks the first fulfillment facility was launched in Haslet, TX—as part of the Dallas market—setting the stage for efficient parcel shipping directly to customers.

A second facility was quickly established in Jersey City, NJ, providing the retailer with enough support to navigate the holiday rush and handle approximately 10,000 orders per month during Q4. Particularly during peak events like Black Friday and Cyber Monday shopping, the warehousing operations successfully met service level agreements (SLAs) and ensured a smooth flow for the toy brand.

As the post-rush dust settled, the company was poised to ensure seamless operations with orders scaling down to under 1,000 per week in Q1. With an Iron Mountain team at the ready, this successful retailer is prepared for even bigger and better peak seasons in years to come.