Iron Mountain Media and Archival Services Announces Partnership with ANALOGr Authentication Featuring Collaboration with Five-Time GRAMMY® Winners Jimmy Jam and Terry Lewis
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The Partnership Marks the First Artist Estate Collaboration Among the Companies and Highlights the Importance of End-to-End Asset Authentication in Protecting and Preserving Cultural Legacies For Musicians.
Iron Mountain Media and Archival Services, the leading archival and media preservation company, has announced its partnership with ANALOGr Authentication, the music industry’s destination for highly curated music-related assets, with the mission of helping artists protect their cultural legacy through proper valuation of their assets. Music icons and GRAMMY-winning producers Jimmy Jam and Terry Lewis became the first artists to participate in this collaboration, and will release exclusive video documentation of the valuation process of their legacy, spanning across their most historic instruments and recording gear. Most known for their collaborations with notable artists such as Michael Jackson, Janet Jackson, Mariah Carey, Luther Vandross, George Michael, and Gwen Stefani – this marks the first time the duo producers have engaged in the legacy assets valuation process, properly archiving, restoring and preserving key archival moments across their 40+ year career.
Artists today struggle with safeguarding against false claims and illegal or unauthorized duplication of their physical assets. The new partnership establishes an end-to-end solution for creators, providing agency for artists to protect their legacies and effectively monetize and preserve their work for future generations. Notably, iconic producers Jimmy Jam and Terry Lewis have worked closely with both companies to evaluate some of their most valuable assets, particularly those tied to pivotal moments in their legendary careers. Their involvement not only strengthens the partnership’s credibility but also underscores the importance of proper asset management in shaping an artist’s long-term legacy.
“Partnering with ANALOGr, Jimmy Jam and Terry Lewis has helped us to pioneer an end-to-end solution that allows creators to be in the front seat of protecting their legacy,” says Greg Maratea, Director of Global Client Solutions for Iron Mountain Media and Archival Services. “With the support of our proprietary technology, Iron Mountain’s highly secure digital media preservation platform, we’re breathing new life into legacy assets and shielding artists' legacies by directly working with them to preserve what they find most valuable for generations to come.”
