Abstract: Five years ago at DAS, I predicted AI would only transform archives if user experience (UX) was prioritized. Today, with the rise of generative AI, that message is more relevant than ever: without intuitive and engaging user experiences, even the smartest tools fall short. This talk showcases how Iron Mountain tackles GLAM challenges like digitization, authenticity, and engagement by making AI a supporting tool — not the centerpiece. AMP blends technology with user-centered design to unlock monetization, prove authenticity, and enhance storytelling for curators and audiences alike. As AI evolves, putting users first remains the key to meaningful archival innovation.
