The McLaren Formula 1 Team and Iron Mountain: unlocking heritage to power the future

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Get a first-hand look at the powerful collaboration between Iron Mountain and the McLaren Formula 1 Team, and gain insights into how we’re helping to turn decades of innovation and achievement into actionable insights for the future.

14 January 202618  min readUnlock All Premium Resources
Caring for Film A Dedicated Media Stocker Organizes the Archive Efficiently and Accurately

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Go under the bonnet with an exclusive, on-demand fireside chat featuring the McLaren Formula 1 Team and Iron Mountain. In the high-stakes world of F1, success isn’t just about speed on the track—it’s about the strategic, data-driven decisions made behind the scenes.

This session reveals how one of the world’s most iconic racing teams leverages its heritage and cutting-edge technology to maintain a permanent spot in pole position.

Speakers:

Louise McEwen

Chief Marketing Officer, McLaren Racing


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Karen is a business and marketing leader passionate about data-driven marketing and storytelling – enjoying the challenge of bringing together her experience in strategy, marketing and sales across technology, media and telecommunications industries to deliver innovation in everything she does.